This doesn’t directly refer to any BRT branding updates, but I found some historical context that could be nice to keep in mind. According to this N&O article from 2014, as well as the list of agenda attachments for the Durham City Council meeting it mentions, the GoTransit brand is intentionally designed to be flexible for local needs without deferring to some central authority.
Here’s the slide deck used by the consultants (with details explained in this memo):
Just show me the good stuff. (click here!)
Each agency in the Triangle helped write the NCDoT grant to do this study. But since the result won’t be enforced by a central entity, each agency gets to decide for themselves if/when they’ll adopt this rebranding. Interestingly, this includes Chapel Hill; I never noticed any discussions about this rebrand in Chapel Hill Transit’s public records, but this means they could just switch over whenever they feel like it.
On the other hand, a couple of places changed or expanded the GoTransit brand beyond the original scope. For starters, Cary ended up deviating from the design in this proposal by flipping their logo color (green triangles are on the top of the logo) and making the gray-teal color into a bright blue:
There’s other variants of the GoTransit brand that this study didn’t consider. For example, there’s Wake County’s door-to-door transit service GoWake Access,…
…and GoTriangle’s (honestly, mysterious) nonprofit fundraising arm, GoTransit Partners:
Here’s the important thing: different “Go___” brands have been made for each agency, not each service. I’m having a hard time imagining that it’ll be anything other than a subset of the GoRaleigh brand or something else entirely. And, again, we have no clue if the BRT will stick to the GoTransit brand.
If you assume it will, then I think what @daviddonovan said makes sense, and BRT/commuteer rail logos could look kinda like this.
