For a serious answer, it’s one of the only colors that hasn’t been taken by other GoTransit co-branding efforts. To reiterate what I mentioned a long time ago, the idea is that each GoTransit brand should “own” its own signature color. When the system was first announced, they gave green to GoTriangle, teal to GoCary, dark blue to GoDurham, red to GoRaleigh, and reserved yellow/gold for the overarching “GoTransit” branding system:
More about sources to this information...
Note that there’s not a lot about this rebranding effort that still exists online. This webpage from the old Durham light rail project website (archived by the Wayback Machine) and this article are the only online evidence of details that I could easily find.
Note that, when the design was originally announced, they left an option for Chapel Hill to join the co-branding system (light blue). Chapel Hill Transit hasn’t (yet) shown much interest in this, for now, but this could change if their BRT project wins federal funding.
Between that 2015 announcement and now, a few other colors have been taken, too. First, gray was taken up by GoTransit Partners, GoTriangle’s short-lived nonprofit fundraising arm that ended up becoming the lightning rod as the Durham light rail project took its last breaths…
Then, purple was taken by Wake County’s on-demand mobility service GoWake Access…
Best practices for designing around colorblindness, visibility/contrast etc. tells us that we don’t have much, left. After all:
- Brown is one of the secondary colors used in GoRaleigh’s red-maroon branding
- Pink can be hard to contrast from red in many situations (or just looks ugly and/or like a weird Komen Foundation breast cancer awareness thing)
- Indigo is essentially already used in GoDurham’s branding
- Black and white are no-go’s since black-and-white print materials force all colored brands to use those two colors anyways.
So, really, orange is the only color left. At the time, I hoped that our governments would leave it reserved for Orange County’s attempts at improving their transit services, but we’ve known in this community since at least 2022 that Raleigh would usurp the last single color for itself.
Then again, I think orange for BRT is perfectly fine - especially since what’s happened since has just been objectively ugly. Just take a look at GoApex, which had to deal with an awkward mix of yellow, green, and blue (clearly the work of pencil-pushers than anyone with a design background)…
…as well as Wake Forest, which looks like a weird Frankenstein’s monster palette of GoCary plus GoTriangle.