I’m guessing they just want to get the property entitled/rezoned and will sell to someone with more development experience, possibly even Grubb.
I think the whole region will just eventually be lumped into being Midtown.
I think it is already considered midtown because a lot of businesses have changed their names and the Wegmans area is called Midtown East?? I think
You’re right! I worked for the development company that built Vue 64 and The Avenues Apartments behind the Manor. They sold them together and the new owners are calling them Cortland Midtown East.
Love it! It’s been said a thousand times but the entire East End (what I am going with for now) area really needs better pedestrian/biking connections to the surrounding neighborhoods. I hope this builds some momentum for that
I think it should be MidToNoFo and MidToSoFo (MidTown North of Four-Forty and MidTown South of Four-Forty).

I think “East End” is easy to understand and rolls off the tongue, so I like it too. Maybe it’ll be easier to think of East End, Five Points, North Hills, the future Midtown Exchange and other developments in the area plan to all be parts of a Midtown region of Raleigh?
Basically, this is how I’m starting to see this whole area; colored areas are places that are undeniably Midtown; non-colored areas will probably become areas where people will argue in the future over whether they “count” as Midtown too.
I see. You guys think it should be MidToNoFoFo? I wasn’t properly representing Four-Forty before.
East end of what? It’s north of downtown and south of North Hills.
Could it look more obviously east using the magnetic north pole?
(…though it’s hard to say since it’s been moving so quickly the past few decades. I really just called it that because everyone else does, and that’s really all it takes for names to stick.)
It’s the southeast end of Midtown, which runs northwest to southeast. So it’s basically the East End of it. 
It’s east of everything to the west.
I like the East End name. Going to run with that.
Where did you get Heritage Heights? I live on the east side of those words and everyone calls the area East Raleigh. Never heard the term Heritage Heights before.
I usually think of East Raleigh as the area around New Bern Av., Enloe, St. Augustine, Longview etc., and didn’t think that counted. Since Google Maps and data dump websites said it’s a thing, I decided to go with it 
That made me think, though: why did it show up as that in the first place? The county’s map of census tracts and the city’s map of HOAs and registered neighborhoods don’t show that name (or really, any recognizable name at all).
these neighborhoods on the map are all too small to each need their own name. Its just the developers of “Midtown Exchange” who don’t want their “brand” to be mistaken for John Kane’s North Hills. Frankly the whole section that’s developed north of 440 can be North Hills to encompass N. Hills and the “Exchange”
Far as ITB right there, the whole thing can be one big neighborhood called Wegmans for all I care. Whoever labeled Millbrook and Mordecai and Five Points has it about right. THOSE are big neighborshoods with a LOT of acreage. I just think it’s dumb that Midtown Exchange has to be something different as far as normal people / non developers refer to it.
Crabtree Mall area goes on for MILES. i think we have too many microcosms with names people are trying to make a “thing”
Grey part: Tenderloin.
Which implies all sorts of vice and danger. But, one might be able to market that edginess. And, it could catch on.
A lot of people living as far north as the Millbrook Rd. neighborhoods say that they live in Midtown. This stretches it southward.
I agree. The big thing moving forward though is connectivity for bikes and pedestrians to bring them together into one large region instead of just a couple shopping centers that are close to each other.
