Here’s a topic that I’ve been thinking about for years. Downtown Raleigh is great but it’s not unique. As we land new shops, breweries, coffee shops, apartments, and barcades, we’re actually just getting them around the same time as many other cities.
Scooters, trolley pubs, bottle shops, bikeshare? Yeah, lots of places have that.
We’re mainly just followers in a long line of growing cities around the country. We’re good at copying and following the “big city” checklist.
This city needs that, for sure, but we have got to find a few truly unique things about us and market the absolute CRAP out of it. It would be part of our city brand and unique culture that NO ONE can touch or even dare challenge us on it.
What could that thing be?
I encourage you to read this and think on this topic.