I’m going to be that guy and answer their own question…
Sports and wellness? Could it be our “thing” to be something like the “Region of Life”?
We have UNC, Duke, and State dominating college sports, we have parks everywhere, and healthcare is a major industry in our area. We have multiple natural parks wedged within or just a short drive away from our major cities, …hell, even our Krispy Kreme challenge involves running!
Could we try to solidify our national image as a city/region by rallying behind that one brand?
(if Raleigh can make this into a true brand, then it has the side effect of making it much easier to get an MLS or MLB team to the Triangle, too?)